Health is one of our most valuable assets. Our level of health is directly proportional to the number of years we’re likely to remain alive and our overall quality of life. Optimizing our health and fitness is the most effective way to invest in the accrual of what is by far our greatest asset: time.
As I’ve discovered in my personal journey, looking and feeling our best enables us to live with a power, self-confidence and peace of mind that isn’t possible to unlock otherwise.
When I was reaching adolescence the internet was only in its infancy. It wasn’t anything like the vast repository of knowledge it is today.
This was unfortunate for me, because I was tall and awkwardly skinny as a high school freshman. At six-foot-one and a hundred and forty pounds I desperately wanted to get bigger and stronger.
Like I said, the internet wasn’t mature, so I couldn’t just pull up a couple of websites and get started with a lifting and eating plan to help me put on size. On the other hand, the supplement industry in the late ’90s was growing at breakneck speed.
Unbeknownst to to the 15-year old, naive version of myself, all the popular fitness magazines I turned to for training and nutrition advice were published by owners of supplement companies. As I would later learn, the sole reason these magazines were published and sold was to serve as an advertising platform for their supplements.
The photos of steroid users from cover to cover. The articles. The supplement ads. It was all intentionally designed to turn readers like me into consumers of their pills and powders.
I did the workouts and fell for the advertising. I spent thousands on a myriad of supplements during my four years of high school. My results were crap, because I never learned how to train and feed my body to induce the results I so badly desired. I did a lot of things wrong.
While I unwisely fell for the schemes of duplicitous sources, one of the things I did right was to seek help.
Seeking help from those that possess the ability to guide us toward the efficient accomplishment of our goals is imperative in life. We can’t become an expert in everything. It’s unrealistic. We only have so much time in a day.
This is why we pay mechanics to fix our cars and barbers to style our hair. We pay those that are already proficient in whatever skills we require so we can focus on using the skills we possess to bring value to others.
But, if we’re going to be paying someone, we need to make sure they’re a person who can be trusted. This is especially true when trusting another with something as invaluable as our health and fitness.
Enter today’s guest on the podcast: Alexander Juan Antonio Cortes.
Alexander Juan Antonio Cortes
Alexander is an experienced personal trainer and online fitness coach. He writes (and speaks) with honesty, conviction and authority. After interacting with him on Twitter for several months – and reading his email newsletters – I knew he was someone I wanted to bring on the podcast to provide today’s men with the direction and motivation needed to align their health and fitness with their innate masculinity.
Today’s podcast is full of actionable content that will be useful for men no matter where they find themselves along the spectrum of health and fitness.
- The most prevalent myths related to training and nutrition being perpetuated today
- Why there’s no such thing as eating “too much” protein
- How many grams of protein guys really need to maximize growth and recovery
- What benefits you can expect from intermittent fasting
- Why most men should avoid an “If It Fits Your Macros” approach to nutrition
- How to time your carbohydrate intake throughout the day to promote more efficient fat loss
- How to determine your individual capacity for muscle growth
- The simple calculation for finding your daily maintenance calories
- How to deal with fat loss plateaus
- Why marathon running isn’t as healthy as most people think
- The right way to think about supplements
- The one thing that keeps most guys from building a fit, healthy, masculine body
Use the media player below to listen in:
Connect With Alexander Juan Antonio Cortes
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– Craig James
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