Craig James

Craig James here.

If you’re on this page, I can only assume it’s because you want to learn a little more about who I am and why I pour myself into the content on this site.

As gender delineations have become increasingly marginalized, the distinct roles assigned to men and women by our Creator have become obscured to such a degree that men no longer recognize the power and purpose of their masculinity.

I perceive this as a significant detriment to the livelihoods of men, their families, and the societies in which they live. There is perhaps no greater example in the recent past of the damage that can be done when men abandon their intended roles as masculine individuals than what has transpired here in the United States of America.

The content on this site is created by American men for consumption by men – husbands, fathers, sons – anywhere in the world who desire to reconnect with the power and purpose inextricably linked to their masculinity.

My objective is to be a rallying cry against the pervasive, false ideology that the only differences existing between men and women are their reproductive organs.

Sociology, physiology, psychology, biology and common sense collectively reject this as nonsense.

While it’s unfortunate that men have largely been complicit in allowing their masculinity to be trivialized, by refusing to reject what reality clearly defies, the greatest tragedy lies in the damage refusing to embrace their masculinity has done to our families.

Yes, the problem is great. But the solution is simple.

It’s simple because it only requires men aligning themselves with the strengths they were intentionally gifted with that are collectively referred to as masculinity. It is these strengths which must be unleashed if men are to live lives of fulfillment and achieve their ultimate purpose.

In other words, we must embrace the concept of Masculinity By Design.

What Is Meant By “Masculine By Design”

Due to a corrupting of the true meaning of the word by feminists (and others), today the word masculinity often invokes images of male dominance through intimidation and oppressive patriarchal societies.

I resoundingly agree that these images are abhorrent. Yet, I reject the notion that they define masculinity, or are a result of men embracing their God-given role in the family and in society.

In its traditional meaning, masculinity has no association with dominance. It’s simply a word used to describe qualities that are inherent within the mental, physical and biological characteristics men possess.

Additionally, I believe it to be self-evident that in order for men living at any point in human history to find their ultimate purpose in life they must do it within the confines of masculinity.

This requires men intentionally designing their lives in such a way that they can live in accordance with the intrinsic qualities of masculinity endowed to them by their Creator.

We have masculinity by design, first and foremost, because almighty God designed all men to possess it and, second, by being intentional to individually design our lives around this self-evident truth. Not doing so deprives us of our ability to become who we were meant to be.

I understand that some will reject this philosophy. This website is not for them. The content on this site is for men who wish to fulfill their purpose and realize their potential by harnessing the power of masculinity innately available to them – and given to them in order that they might use it to achieve a higher purpose.

“If you read history you will find that the Christians who did most for the present world were precisely those who thought the most of the next. It is since Christians have largely ceased to think of the other world that they have become so ineffective in this.” – C.S. Lewis

It pains me to see the devastating consequences wrought in the wake of the emaciation of male masculinity, an emaciation which appears to be increasing in intensity with every passing day. So I take seriously my calling to reverse this trend. Indeed, I rightly recognize that our families, our society, and the American way of life hang in the balance.

While this site exists primarily to impact the lives of men, many of today’s women yearn for a male partner who exudes the qualities of masculinity. Women are, therefore, uniquely positioned to find encouragement and solace through the content on this site, while sharing it with the men in their lives who will benefit from it most.

The Importance of Physical Masculinity

Masculine Fitness

As men, our physical appearance and body composition is an impactful element of who we are, affecting our self-confidence, how we are perceived by others, the level of sexual intimacy we experience (or don’t experience), our health, our longevity and overall quality of life.

Training and feeding the body to be strong, healthy and fit should be a priority for all men. In fact, several of what we consider to be core virtues of masculinity are dependent upon our taking personal responsibility and maintaining control over the state of our bodies.

Obese, weak or unhealthy bodies simply can’t be accurately described as masculine. Not because they are unattractive by societal standards, but because this displays a lack of self control, personal accountability and the ability to lead by example – all of which are core virtues of true masculinity.

Having said this, if your body is currently in a less-than-exemplary state, you needn’t be discouraged. Quite the opposite, actually.

You have just found a home among brothers committed to educating and supporting you as you commit to reconnecting with the suppressed masculinity inside of you. As you do you will steadily experience personal changes ultimately resulting in your life being transformed from the inside out.

Finally, I want you to know that my email inbox is an open door. I invite you to reach out to me if there’s anything we can do here to better serve you or if you just want to share how this site has impacted your life. I read every email and respond to as many as I can. I would love to hear from you.

From one who has been designed for masculinity to another,

– Craig James
Owner of


P.S. Don’t forget to connect with me on Twitter.